About Us

Assalamu alaykum wa rahmatullahi wa barakatuh, sister. 

Welcome to Safa & Sabr,

Founded by a Muslim revert with a love for both Islam and fashion, Safa & Sabr was born out of a desire to create a space where women can find clothing that reflects their values and preserves their modesty. Whether you are new to dressing modestly or are well-versed in modest fashion, my mission is to help you build the wardrobe of your dreams.

Values: Safa & Sabr

At the heart of my brand are two guiding principles: Safa (Purity) and Sabr (Patience).

  • Safa: As Muslims, we believe in the beauty of simplicity and purity. This collection is thoughtfully designed to offer elegant, modest pieces that not only align with our faith, but also showcase the simple elegance that modest fashion adds to your life.

"Successful indeed is the one who purifies their soul, and doomed is the one who corrupts it!" (91:9-10)

  • Sabr: Patience is more than a virtue; it's a way of life. I understand that the journey to modesty is personal and unique for every woman. Whether you're just beginning or looking to elevate your existing wardrobe, I'm here to support you every step of the way. Safa & Sabr was curated with care and patience, and I hope this collection reflects just that.

"Except for those who are patient and do righteous deeds; those will have forgiveness and great reward" (11:11)

My Story

As a revert to Islam, I fully understand the challenges and joys of embracing and maintaining a new way of life, including the transition to modest dressing. Safa & Sabr was created to make that journey easier and more fulfilling, serving as a means of celebrating our womanhood in Islam even in times when it feels as though stigma is everywhere. I want to offer a collection of everyday essentials that allow you to express your faith without compromising on style, helping you to feel confident, comfortable, and true to yourself.

Join Me on This Journey

I invite you to explore our collection and find pieces to complement your modest wardrobe. I'm not just selling clothing, I am striving to serve the Muslim Ummah, and build a community of strong, beautiful, and resilient women who embrace their faith and their fashion with grace.

Thank you for choosing Safa & Sabr. God-willing, may your journey in modest fashion be as beautiful as the values we hold at our core.

With Love,

Alexis